1. Develop and implement ecommerce strategy in order to improve online sales performance.
2. Build and execute a strategic marketing plan for establishing & enhancing brand image communicating with upper management to develop strategic operations goals.
3. Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
4. Give directions and guide team to achieve monthly target.
5. Achieve the revenue estimates and manage the P & L for the ecommerce business.
6. Research market in order to discover new trends and technologies in ecommerce and social media
7. Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
8. Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs.
9. Manage digital marketing team in order to improve quality and traffic acquisition.
10. Report on performance.